Levi Strauss & C0. has been around since 1853 and has always maintained an all-American image. That is, up until now.
Whats one thing every American has in common? The Constitution, which Levis has now decided to attack.
Here lately Levi Strauss has fallen in line with the leftist anti-gun activists. They are partnering with Michael Bloomberg and donating millions of dollars to a collection of established gun-control groups, such as:
- The Safer Tomorrow Fund, which is giving over $1 million in grants in a 4 year period to youth anti-gun activists, teaching young people to fear and vilify guns.
- Everytown Business Leaders for Gun Safety, who’s partnering with Everytown for Gun Safety and executives from the business community, all who want to push the “gun control” agenda, or basically ban guns. There’s no “safety” taught, only fear and vilification.
- Doubling their usual employee donation match to organizations aligned with the Safer Tomorrow Fund, another far-left radical anti-gun group.
- Encouraging employees to utilize their five hours a month in paid volunteer time to get more liberally politically active.
Levi Strauss’s CEO and President Chip Bergh wrote in Fortune,
That’s why Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple. Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us—all generations and all walks of life.
He says he doesn’t want to repeal the Second Amendment, but he is partnering with Everytown for Gun Safety, the anti-gun group that continually calls for gun bans, including those extremely dangerous “assault weapons” that live with the unicorns in Rainbow Fairy Land.
If this is how Levi Strauss wants to play, then we will see how it ends up. We know how it is effecting Dicks Sporting Goods when they decided to go anti-gun; they reported a bigger-than-expected drop in quarterly same-store sales and forecast further declines this year which they expect to continue.